1938: "How to carry energy in your saddle-bag"
MRS. 'BILLIE' DOVEY HAS A MESSAGE FOR WOMEN AWHEEL
In order to demonstrate to women that cycling keeps them fit and healthy, Mrs. L. I. 'Billie' Dovey is riding a Rudge-Whitworth for a minimum of 25,000 miles in 12 months. When energy flags she finds Cadburys of the greatest use in giving her quick nourishment and new vitality.
READ WHAT SHE SAYS
'Cadburys Milk Chocolate in my opinion constitutes an emergency meal for all travellers, particularly cyclists who are often off the beaten track. They, too, can appreciate the 'energy-value' of Cadburys by taking the precaution of always carrying a bar or two in the saddle-bag. Hunger-knock becomes a thing of the past, thanks to the ever-handy 'energy-value' contained in every bar of Cadburys Milk Chocolate...'
In order to demonstrate to women that cycling keeps them fit and healthy, Mrs. L. I. 'Billie' Dovey is riding a Rudge-Whitworth for a minimum of 25,000 miles in 12 months. When energy flags she finds Cadburys of the greatest use in giving her quick nourishment and new vitality.
READ WHAT SHE SAYS
'Cadburys Milk Chocolate in my opinion constitutes an emergency meal for all travellers, particularly cyclists who are often off the beaten track. They, too, can appreciate the 'energy-value' of Cadburys by taking the precaution of always carrying a bar or two in the saddle-bag. Hunger-knock becomes a thing of the past, thanks to the ever-handy 'energy-value' contained in every bar of Cadburys Milk Chocolate...'
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Billie Dovey went on to record 29,899.4 miles in 1938. Thanks to Ray Coffey for the image.
posted by Christopher Barbour at 7:11 PM
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